Man Leading Scheme to Commandeer Supreme Brand Sentenced

Supreme store. Flickr.

Michele Di Pierro, owner of International Brand Firm Ltd. (IBF) — which exploited international trademark law to manufacture knockoffs of the streetwear brand’s look and logo in countries including (but not limited to) Italy, Indonesia, Singapore and Spain — has been sentenced in a British court to eight years of jail time in connection with a case filed by the Supreme brand, according to The Fashion Law. His son, Marcello, was sentenced to three years in connection with the same case.

IBF’s Supreme Italia played off of the “first-to-file” trademark system existing in several countries — which has governing intellectual property bodies issue trademark registration to companies which file applications first, rather than the companies which use the mark commercially first, making Supreme Italia’s widespread production of Supreme-branded goods and stores “legal fakes.”

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