Fashion

11 Standout Moments to See – WWD

The Tokyo Summer Olympics may be about sports, but the opening ceremony produced several major fashion moments that made an impact on viewers.

The Summer Games officially started on Friday with more than 11,000 athletes from 206 countries coming together at the opening ceremony in Tokyo. The ceremony was unlike any in Olympics history, as the show was scaled back and virtually no spectators were permitted due to the pandemic.

Despite the changes, the opening ceremony produced several impressive moments, especially among the sartorial choices of the athletes and performers. Japanese singer Misia, for one, had a viral moment when she sang Japan’s national anthem dressed in a rainbow, cotton candy-like couture dress from designer Tomo Koizumi.

Many team uniforms also made an impact on viewers, both ones that resonated for their high-fashion quality and homage to various cultures and others that became fodder for memes.

Here, WWD looks at 11 of the standout fashion moments from the Tokyo Summer Olympics opening ceremony. Read on for more.

1. First Lady Dr. Jill Biden

Tokyo Olympics Opening Ceremony Fashion: 11 Standout Moments

First Lady Dr. Jill Biden at the Tokyo Summer Olympics opening ceremony. 
AP

First Lady Dr. Jill Biden was one of the few world leaders who was able to attend the Tokyo Olympics opening ceremony on Friday, appearing alongside French president Emmanuel Macron. The first lady showed her support for Team USA sitting in the stands wearing a black-and-white dress from one of her go-to designers, Brandon Maxwell. She paired the look with a Larroudé black clutch, Paul Andrew heels and the Ralph Lauren-designed Team USA face mask that the athletes also wore.

2. Misia

Tokyo Olympics Opening Ceremony Fashion: 11 Standout Moments

Japanese singer Misia sings the national anthem. 
AP

Japanese singer Misia delivered a couture moment when singing Japan’s national anthem at the opening ceremony. The singer chose a rainbow-colored, oversized couture gown by Tokyo-based designer Tomo Koizumi.

3. Team USA

Tokyo Olympics Opening Ceremony Fashion: 11 Standout Moments

Team USA at the Tokyo Summer Olympics opening ceremony. 
Michael Kappeler/picture-alliance/dpa/AP Images

Ralph Lauren returned as the official designer for Team USA’s Olympics uniforms. The athletes’ opening ceremony look was reminiscent of the patriotic styles Lauren has made in the past. It was comprised of a navy blazer and trousers, a striped short-sleeved shirt and a custom face mask.

4. Tonga’s Pita Taufatofua

Tokyo Olympics Opening Ceremony Fashion: 11 Standout Moments

Pita Taufatofua carries the flag of Tonga during the opening ceremony of the Tokyo Olympics. 
Kyodo

Tonga’s Pita Taufatofua again made an impact at the opening ceremony where he reprised his role as the country’s flag bearer. Taufatofua, a taek won do practitioner and skier, caused another stir online when he appeared shirtless — and apparently covered in oil — as he carried the flag.

5. Italy’s Olympic Team

Tokyo Olympics Opening Ceremony Fashion: 11 Standout Moments

Italy’s Olympic Team at the Tokyo Summer Olympics opening ceremony. 
AP

The Italian Olympic team’s opening ceremony uniforms didn’t resonate with viewers, with many taking to social media to poke fun at the patriotic uniform. The Giorgio Armani-designed uniform consisted of a white sweatshirt embellished with a circular, Pac-Man-like motif in green, white and red paired with white sweatpants. 

6. Latvia’s Olympic Team

Tokyo Olympics Opening Ceremony Fashion: 11 Standout Moments

Latvia’s Olympic team at the Tokyo Summer Olympics opening ceremony. 
AP

Latvia’s opening ceremony look also didn’t generate positive reactions among viewers. The country’s female athletes were seen wearing metallic silver, tinfoil-like dresses under a sheer, plastic-like jacket.

7. Olympics Human Pictograms

Tokyo Olympics Opening Ceremony Fashion: 11 Standout Moments

Actors perform during the opening ceremony at the Tokyo Summer Olympics. 
AP

One standout performance during the opening ceremony was the Olympics-themed human pictogram performers, where three performers dressed in white and blue with a circular headpiece acted out all 50 of the Olympics pictograms. The performance was a tribute to the 1964 Tokyo Olympics where the pictograms were introduced to transcend language barriers and communicate across teams.

8. El Salvador’s Olympic Team

Tokyo Olympics Opening Ceremony Fashion: 11 Standout Moments

El Salvador’s Olympic team at the Tokyo Summer Olympics opening ceremony. 
AP

El Salvador’s Olympic team also had a chic fashion moment during the opening ceremony. The team wore a fitted black blazer designed with a white trim over floral-printed trousers or skirts designed by Rowing Blazers and local boutique, Zótico.

9. Kenya’s Olympic Team

Tokyo Olympics Opening Ceremony Fashion: 11 Standout Moments

Kenya’s Olympic team at the Tokyo Summer Olympics opening ceremony. 
AP

Kenya’s team of more than 40 athletes had one of the most colorful uniforms for the opening ceremony. The team’s female athletes wore Maasai print dresses under a red caped bolero jacket and the male athletes wore matching shirts with black trousers.

10. South Korea’s Olympic Team

Tokyo Olympics Opening Ceremony Fashion: 11 Standout Moments

South Korea’s Olympic team at the Tokyo Summer Olympics opening ceremony. 
AP

South Korea’s athletes paid homage to the country’s flag with their opening ceremony look. The athletes wore a gray fitted blazer over a white shirt and trousers and accessorized the look with a striped tie and white hat.

11. Colombia’s Olympic Team

Tokyo Olympics Opening Ceremony Fashion: 11 Standout Moments

Colombia’s Olympic team at the Tokyo Summer Olympics opening ceremony. 
AP

The Colombian team infused their own culture with that of Japan’s for their opening ceremony look. The athletes wore a traditional Japanese kimono that was embellished with yellow flowers and red, blue and yellow stripes reminiscent of the Colombian flag. The team accessorizes the look with a patterned hat and face mask.

READ MORE HERE:

A Closer Look at the Tokyo Summer Olympics Uniform Controversies 

How Olympic Style Has Changed Over the Years 

The Olympic Athletes You Need to Know in Tokyo 



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