A New Wave of Indie Fragrance Brands Is Leading the Charge to Modernize the Perfume Industry

Perfume has been utilized for millennia. For a minimum of 4,000 years, Historical Egyptians and Mesopotamians harnessed fragrant resins, believing that the earthly notes of incense burning linked them with the Gods. Lots of our ancestors believed that scent may expel dangerous vitality, defend the physique and clear the thoughts. Scent grew to become a type of private expression — very like the way it’s used at this time. Even the elements historical civilizations used are nonetheless seen in fashionable perfumery at this time: frankincense, jasmine, myrrh, lilies and honey.

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