American Airlines has revealed a new design template, which will be used for Admirals Club airport lounges going forward.
American Admirals Club redesign details
American Airlines will be significantly altering the design of its Admirals Club lounges going forward. Obviously it will take a long time until this is rolled out to all clubs, but as clubs are renovated, you can expect that they’ll all feature this updated design.
The new Admirals Club design will debut at Washington National Airport (DCA) this fall, and after that you can expect to see this design at Newark Airport (EWR), Austin Airport (AUS), and Denver Airport (DEN).
Here’s how the new design of the lounges is described:
When customers step inside, they will be welcomed by signature brand elements and references from local landscapes and landmarks that tell the story of each city and create a sense of place. Wellness will uniquely shine through selective design elements that set a tone of calm and familiarity. Sustainability is also built into the new design in intentional ways, such as branded elements made of renewable American walnut in every lounge.
Below you can see some renderings of the redesigned lounges.
My take on the new Admirals Club look
At first glance I’m impressed by the Admirals Club redesign, and think the new motif looks cozy and high-end. I love the wood, dark tones, and fireplaces, and I also like the booths and different seating options.
Now, of course I think it’s important to emphasize that it’s easy enough for things to look nice in renderings, so the question is what these lounges will look like in real life. The other question is how well this design will age, in terms of wear & tear. As a point of comparison, below is what Admirals Clubs currently look like.
While the design looks nice, the catch is that Admirals Clubs don’t have an amazing soft product. The food & drinks generally aren’t that great. While Delta Sky Clubs are generally a step up in terms of that, Delta’s lounges also have much bigger crowding issues, with eligible guests regularly having to wait a long time. American doesn’t have that issue nearly as often.
As always, the best way to access American Admirals Clubs is with the $450 annual fee Citi® / AAdvantage® Executive World Elite Mastercard® (review). The card not only offers an Admirals Club membership for the primary cardmember, but also offers Admirals Club access for up to 10 authorized users, which you can add to the card at no cost.
American Airlines Admirals Clubs are getting a redesign, which will debut this fall, and be rolled out at other Admirals Clubs over the coming years. Based on the renderings, I’m impressed by the design. The big question is the clubs can live up to the renderings in real life.
What do you make of the American Admirals Club redesign concept?