Mumbai: Beginnen Media has introduced the appointment of Anooj Kapoor as chief content material, inventive and client officer and Tushar Bansal as chief income officer for the TV channel – Azaad.
In his earlier stint, Kapoor launched Sony Pal and served as SAB TV enterprise head the place he was instrumental to remodel the model right into a high-yield worthwhile channel, stated the assertion.
“I’m happy to announce that Anooj and Tushar have joined the management crew at Azaad,” stated Beginnen Media managing director Bharat Ranga. “Anooj understands heartland audiences’ tastes intently and is deft at telling ‘mazedaar’ tales to win their hearts. He leads the strategic edge and rustic energy to model Azaad. Tushar will pursue the marketing campaign to convey in regards to the premium standing that the agricultural audiences rightfully deserve.”
Kapoor will head product improvement, programming and content material technique, product innovation, content material creation, and curation. Kapoor can even present the strategic inputs for Azaad’s progress path. He has efficiently straddled over three many years within the subject of selling, promoting, and tv.
“I’m very completely happy to be part of India’s first rural leisure channel, a really related however ignored positioning by a GEC,” stated Kapoor. “Bharat and I am going a great distance. I’m very completely happy to affiliate with him and look ahead to creating one other thrilling GEC Model with Azaad.”
Bansal will spearhead the advert revenues division at Azaad. He has 20 years of expertise in advert gross sales and driving strategic initiatives for garnering income alternatives. He has labored with prestigious media homes like Zee Leisure, Sony and Ten Sports activities in management positions, with the newest being the manager cluster head at Zee Leisure Enterprises.
“These are thrilling instances to hitch Azaad, a degree the place progress in TV households is far sooner than city and the viewership can be exhibiting an upward pattern within the rural markets,” stated Bansal. “There’s a outstanding emergence within the financial, social and technological atmosphere within the rural market and each advertiser is taking a look at methods to succeed in the ‘ru-urban’ shoppers. The journey appears very attention-grabbing and I look ahead to contributing in shaping up the income mannequin for advertisers in rural and free-to-air class on Azaad.”