Social commerce is a fast-growing section of the US ecommerce market that’s garnering extra consideration and funding from media corporations and types. By 2023, we count on US social commerce gross sales to surpass $50 billion yearly, almost double the 2020 complete.
There isn’t any one-size-fits-all playbook for social commerce success, and types trying to drive gross sales want to think about content material/artistic, media technique, viewers amplification, and conversion.
In “Constructing an Efficient Social Commerce Technique,” Insider Intelligence supplies a framework for manufacturers to find out the social commerce methods almost definitely to work for them.
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