- The most important pattern in Hollywood is celebrity-owned magnificence manufacturers.
- Stars like Marsai Martin and Winnie Harlow are launching magnificence merchandise in 2022.
- The pattern is simply starting, with stars like John Legend and Hailey Bieber additionally submitting logos for their very own manufacturers.
Celeb fragrances have been as soon as the transfer, however nowadays, it looks as if everyone who’s anyone has their very own magnificence model. Becky G? Test. Lori Harvey? Double verify. Harry Types? Test, once more. In simply the final 12 months alone, greater than 19 new make-up, skin-care, and hair-care manufacturers popped up underneath the names of A-listers, and we did not even should wager our whole make-up stash that the pattern would proceed into 2022.
This uptick in celebrity-owned manufacturers began in 2020, when Jennifer Lopez and Halsey launched their very own corporations simply 5 days into the brand new 12 months. It did not cease there. We noticed loads of different huge names department out into the wonder house within the following months, together with Golf le Fleur, the nail and fragrance model from Tyler the Creator; Know Magnificence, a joint model by Vanessa Hudgens and Madison Beer; and Anomaly, a hair-care model from Priyanka Chopra Jonas. Oh, and stars like Cardi B, Ciara, and Kris Jenner have all filed logos for their very own magnificence manufacturers.
We’re retaining our ears open and our eyes peeled for hints from our favourite celebrities. (We’re you, Zendaya.) Within the meantime, maintain scrolling to check up on the newest movie star magnificence manufacturers of 2022.