Mumbai: Colours Tamil has introduced a brand new fiction present “Meera” starring actor Kushboo. The present will go on air ranging from 28 March.
The present narrates the bitter-sweet relationship of a husband and spouse and the way they reconcile years later after their separation, owing to a violent episode. In an effort to throw mild on the rising violence in opposition to ladies, the channel has unveiled the promo of the present on Worldwide Girls’s Day.
The channel additionally initiated a singular ‘Missed Name’ marketing campaign just lately showcasing a brief clip of the promo, prompting individuals to share their ideas on whether or not or not it’s justified for a husband to hit his spouse with a toll-free quantity.
The marketing campaign was carried out after the web broke into frenzy as actor Kushboo posted a photograph of her with a swollen face and a handprint on her cheek on her Instagram deal with with the #SayNoToViolence #StandWithMe #SpeakUpNow #Meera, main many followers to take a position the myriad of causes behind it.
“With this present, Colours Tamil and actor Kushboo are taking a acutely aware step in the direction of empowering ladies and urging them to face up for his or her rights amidst the patriarchy with #StandWithMeera. Meera goals to enlighten the audiences that each one sections of girls face such brutality, even when they’re well-educated or belong to the city inhabitants,” mentioned the assertion.