Creatives welcome Jive TV launch

The Chronicle

Mbulelo Mpofu, Showbiz Reporter
ON Wednesday Zimbabwe Broadcasting Company (ZBC) ushered in a brand new participant within the broadcasting house Jive TV to cater for native content material creators.

The launch that was held below the theme: “ZITF meets Jive” was held on the Zimbabwe Worldwide Commerce Honest (ZITF) Tea Room and it introduced native artistes with a chance to showcase their craft on the 100% music channel.

Proceedings started with Novuyo Seagirl performing for the viewers and in addition in attendance had been fellow singers Vuyo Brown and Qeqeshiwe.

Vuyo Brown

Visitor of honour on the occasion, Minister of Data Publicity and Broadcasting Providers, Monica Mutsvangwa stated Jive TV will give first choice to native content material.

“With Jive TV, 60 % of the music might be from native artistes, 25 % might be from different African international locations, whereas the remaining 15 % might be worldwide content material.

This bias in the direction of native content material will accord native musicians and artistes in Zimbabwe a devoted platform to showcase their expertise to the Zimbabwean and international viewers thus creating employment for our proficient youths,” she stated.

The launch of the channel was met with pleasure within the inventive divide with artistes in attendance heaping reward on the transfer.

Gospel singer Vuyo Brown relished the alternatives provided to native creatives by the launch of Jive TV.

“This can be a nice initiative and what excited me essentially the most is the 60 % share given to native content material in addition to 15 % to Africa.


This may guarantee cultural trade and strengthening of bilateral ties between Zimbabwe and different African international locations,” Brown stated.

Qeqeshiwe stated the launch of Jive TV will convey aid to artistes who want extra channels to get their content material performed on.

“For us to have a devoted channel brings aid as we are able to do with all of the platforms we are able to get. That is absolutely ground-breaking and we hope for extra channels of this nature. This may revive the inventive trade,” she stated.

Novuyo Seagirl stated performing for esteemed friends on the launch was an honour.

“I used to be honoured to carry out for the esteemed friends in the home. This reveals how far I’ve come as an artiste and being a part of the ground-breaking launch was actually refreshing,” stated Novuyo Seagirl.

Jive TV is a part of six channels commissioned by the Broadcasting Authority Zimbabwe (Baz) final 12 months.

The opposite 5 channels embody Shasha, Dandaro, Sports activities 263, ZBC TV and ZBC Information 24 and they are going to be out there on each Digital Terrestrial Transmission (DTT) and Direct to House (DTH). – @eMKlass_49

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