Mumbai: Zee has at all times been proactive in offering Indian youth with a world platform to showcase their expertise. The channel is all set to welcome one other season of its immensely common franchise for the youngest dancing expertise within the nation, “Dance India Dance (DID).” The fifth season of “DID L’il Masters” is about to premiere on 12 March and can air on Saturdays and Sundays at 9 p.m, solely on Zee TV.
The channel has provide you with an fascinating advertising technique to make sure that the brand new season creates mass hysteria of an unexpected magnitude. Catering to greater than one lakh individuals per day, the channel additionally used floating OOH in key Mumbai websites like Bandra Worli Sea Hyperlink and Juhu Seashore for high-impact visibility.
The spotlight initiative was the most important and first-of-its-kind fan-sourced 360-degree dance video mosaic on the streets of Mumbai. The concept offered passionate dancers a once-in-a-lifetime alternative to specific their timeless love for dance whereas being captured by a 360-degree rotating digital camera.
Every such 360-degree dance video of a DID buff dancing their hearts out made its approach right into a 30 ft x 11 ft video mosaic. The three-day exercise that commenced on 5 March at Bandra’s Carter Street Promenade, witnessed a complete of 1500+ entries by 7 March, thus paving approach for the channel to make a spectacular entry into the Worldwide Ebook of Information. The beautiful choose of the present, actor Sonali Bendre too participated on this exercise by recording the ultimate video to register a world document of the ‘World’s greatest 360-degree video mosaic’ utilizing most, distinctive 360-degree movies sourced inside 72 hours.
Taking the enjoyment of dancing into the by-lanes of India the place desires typically don’t discover avenues, Zee TV collaborated with GiveIndia to host dance workshops for underprivileged children supported by the giving platform in Varanasi, Ahmedabad, and Nagpur. Whereas the three proficient DID L’il Masters skippers- Vaibhav Ghuge, Vartika Jha and Paul Marshal demonstrated easy choreography for the youngsters to observe, it was the unbridled pleasure and harmless love for dancing on every of their faces that made the workshops such an enormous success! As a part of this noble initiative, DID L’il Masters is elevating funds to teach and empower underprivileged kids.