Elon Musk is not what Twitter needs right now

Elon Musk desires to purchase Twitter Inc. for $43 billion — however he has solely about $3 billion in money available. Many of the fortune of the world’s richest man, which provides as much as some $259 billion, is tied up in Tesla Inc. and different nifty issues.

So if he’s critical a few takeover — and there may be ample cause for skepticism — he’ll need to promote a bit of his Tesla shares or get a consortium of massive buckaroos with social media pursuits to chip in. Perhaps he can enlist the assistance of Peter Thiel, Marc Andreessen and Donald Trump’s political motion committee.

Musk’s Twitter takeover provide is of a chunk together with his different latest attention-grabbing antics surrounding the social media firm: a number of noise however no actual substance. He unveiled an enormous stake in Twitter final week beneath the guise of being a passive investor. Then he obtained very energetic and snagged a board seat. Then he obtained very, I don’t know, distracted, and stepped away. Now he says he desires the entire megillah.

That is the man who invited a knife thrower to considered one of this birthday events after which caught a balloon between his legs and dared his visitor to pop it. (“I assumed, he would perhaps hit one gonad however not each,” Musk later recalled.) Now Musk is the knife thrower, Twitter is the balloon, and Musk maintains his nonchalant angle in regards to the threat of disabling accidents.

As a thought experiment, nevertheless, take Musk at his phrase: He actually desires to purchase Twitter and take what he’s known as the “de facto public city sq.” into his personal two arms.

There are upsides and disadvantages to Musk’s higher involvement in Twitter. The ups largely revolve across the technological and platform enhancements he may push by means of, in addition to the simple entrepreneurial mojo he’d deliver. The downs reside in his monitor file as a self-proclaimed “free-speech absolutist” who hasn’t at all times acted as a free speech advocate — and has been an avid disseminator of know-nothingism. In early March 2020, for instance, he let it’s recognized that the “coronavirus pandemic is dumb.” He additionally famous that the coronavirus was only a “type of the widespread chilly” and advocated hydroxychloroquine as an efficient remedy. There’s rather more in that vein.

So perhaps the difficulty isn’t that Musk lacks the money to purchase Twitter. It’s that he lacks the temperament to run it.

Efficient and accountable media house owners give their contributors the assets they should talk and share data simply, and have the self-confidence to tolerate varied views (particularly these opposite to their very own).

Does Musk examine these bins? Not all of them. And there’s one other important activity for house owners of media corporations, one which Musk has up to now not proven any curiosity in: vetting the standard and veracity of the data they publish.

Sure, I do know I’m being old-fashioned right here, and that social media websites should not newspapers, however the cause for this requirement transcends debates about print vs. digital or outdated vs. new: Lies, misinformation, disinformation and propaganda are virulent and wildly harmful. That stuff must be monitored, as a result of it will possibly lead those that take in it to make dangerous choices.

Constructive responses to the existential crises of our time — local weather change, a worldwide pandemic, the rise of authoritarianism, political polarization, racism — have been blunted as a result of social media platforms worth “openness” greater than information.

The promise of social media was that it was supposed to present voice to those that hadn’t historically been heard. Gatekeepers could be disintermediated, to make use of the popular jargon. Everybody could be their very own writer, and unfiltered views would have international attain. The fact of social media isn’t so rosy. Platforms corresponding to Fb are awash in toxic dreck that divides people and communities and provides flight to a deeper dumbness.

The trick is the best way to protect social media’s accessibility and grass-roots energy whereas additionally recognizing that it wants oversight and monitoring. That might be onerous, however social media corporations have the cash and expertise. In addition to, newspapers — sure, stodgy, old school newspapers — engineered their operations to strike that steadiness. They didn’t at all times do it successfully, however at the least they tried. Social media corporations have been late to this recreation, each for business causes (monitoring prices cash) and political ones (monitoring goes towards Silicon Valley’s libertarian ethos).

Now comes Musk, considered one of Silicon Valley’s giants, able to scoop up an influential social media platform. If something, Twitter’s moderation has been too permissive, however Musk claims the alternative, and says the corporate has in some way inhibited his free speech.

Nobody should purchase that line — and Musk shouldn’t purchase Twitter. His objective isn’t free expression, however management. And if he will get it, Twitter’s data drawback will solely develop worse.

Timothy L. O’Brien is a Bloomberg Opinion columnist. ©2022 Bloomberg. Distributed by Tribune Content material Company.

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