Global Esports Federation partners with IMG for Commonwealth Esports Championships

The International Esports Federation (GEF) has introduced a partnership with international sports activities, occasions and expertise administration firm Worldwide Administration Group (IMG).

GEF and IMG will work collectively on the upcoming Commonwealth Esports Championships that can happen in Birmingham this August. IMG will even help and seek the advice of the GEF for the second version of the International Esports Video games, GEF’s flagship occasion.

Picture credit score: International Esports Federation / IMG

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In response to a launch, IMG will assist speed up the worldwide enlargement of GEF’s esports occasions portfolio by staging reside content material, model creation, occasion administration, advertising, media distribution and partnership rights administration.

Lorenzo Giorgetti, Board Member and Chair of the GEF Model, Advertising and marketing, Communications Fee, commented: “We’re proud to welcome IMG to our International Esports household. This is a vital strategic partnership, not just for the GEF and IMG, however for gamers, followers and types world wide.

“We stay up for creating large worth for the GEF and our worldwide properties collectively.” 

IMG first partnered with the GEF for the inaugural version of the International Esports Video games that occurred in Singapore in 2021. IMG acted as a guide on that undertaking. IMG is a famous accomplice of esports event organiser PGL, with whom the corporate works on media proper gross sales. IMG has additionally collaborated with Gen.G by means of its subsidiary IMG Academy.

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RELATED: What’s subsequent for the International Esports Federation? 

Richard Sensible, SVP, Content material and Channels for IMG’s media enterprise, added: “That is an thrilling 12 months for the International Esports Federation and esports normally, and we’re delighted to convey our experience in a variety of areas to make sure these main occasions are profitable. The world of esports has grown enormously in recent times and these two occasions will present excellent leisure for followers all around the world.”

Esports Insider says: IMG is an organization with a formidable portfolio, so seeing the agency’s continued involvement inside esports entities ought to assist bolster opperations. It looks like the GEF goes to obtain fairly a little bit of assist from the company on the subject of organising occasions, partnerships and advertising, notably for the inaugural Commonwealth Esports Championships.

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