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Google Added GTIN12 Property To Product Structured Data


Google has the gtin12 property to the Google product structured data documentation in its help center. Note, the gtin12 property was always supported but Google just didn’t have it in the documentation until today. Google also clarified that you can use the generic gtin property for all GTINs, but Google said it recommends that you use the most specific one if possible.

It now reads “Include all applicable global identifiers; these are described at schema.org/Product. While you can use the generic gtin property for all GTINs, we recommend that you use the most specific GTIN that applies to your product, as this is the most accurate representation of the product. Make sure the GTIN value is in the numerical form; we don’t support the URL form for GTINs.”

Naomi Gallula posted on Twitter:

Forum discussion at Twitter.



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