Marketing

Google AdWords API sunsets April 27

Tomorrow, April 27, 2022, Google will formally sundown the outdated Google AdWords API. Google has given us a 12 months lead time with this discover, and the day is coming tomorrow the place the AdWords API will cease being totally supported. As an alternative, use the Google Adverts API, which is presently as much as model 10 and first went out of beta over two years in the past.

AdWords API going away. Once more, the AdWords API will probably be going away tomorrow. Google posted about this a 12 months in the past saying “if you’re a developer presently utilizing the AdWords API, you must improve to the Google Adverts API by April 27, 2022. On that date, the AdWords API will sundown and requests to the AdWords API will fail.” Google added that “with Google Adverts API v7, we reached characteristic parity with the AdWords API making it attainable for all builders to improve with a couple of exceptions listed on the prime of the Migrating Options information.” Google is now as much as model 10 of the Google Adverts API.

Google Adverts API. You possibly can entry the Google Adverts API over right here. The Google Adverts API is the trendy programmatic interface to Google Adverts and the following era of the AdWords API. It permits builders to work together instantly with the Google Adverts platform, vastly growing the effectivity of managing giant or advanced Google Adverts accounts and campaigns.

You possibly can study extra about migrating, you probably have not executed so, over right here.

Why we care. We hope none of you studying this nonetheless use the outdated Google AdWords API, however if you’re, it is a discover that it’ll now not be supported tomorrow. Google stated that every one requests fail at a price of ~25% till Could 31 and you may resubmit failed requests however it is best to as an alternative improve to the Google Adverts API.


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About The Writer

Barry Schwartz a Contributing Editor to Search Engine Land and a member of the programming crew for SMX occasions. He owns RustyBrick, a NY based mostly internet consulting agency. He additionally runs Search Engine Roundtable, a well-liked search weblog on very superior SEM subjects. Barry will be adopted on Twitter right here.

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