Google is again testing bolding the domain name or portion of the domain name in the search results again. Google has tested this numerous times over the years, I believe the last time we covered it was in 2018 but Google has tested it before and after that.
Here is a screenshot of this from Saad AK on Twitter:
Here are more screenshots:
Google > Mobile
SERPs: I am seeing just domain names getting bold in the whole URL.
Happening in Ads & Organic both.
— Saad AK (@SaadAlikhan1994) June 13, 2022
I have never been a fan of bolded domain names in the Google Search results. I do wonder why Google keeps testing this and never fully launching it. I mean, this is one of those tests we see from Google on and off for like a decade.
Forum discussion at Twitter.