Mumbai: The government is continuously making efforts to portray India as an ‘incredible destination’ globally for filming. To make it a reality, the centre is focusing on various ways to ease out doing business in India, especially in the film and visual effects & animation sector. The ministry of information and broadcasting (MIB) has offered foreign filmmakers incentives, which will provide an impetus to the Indian media & entertainment sector in future. “Media & entertainment, including visual effects and animation, is one of the fastest growing industries in the country,” the I&B minister Anurag Thakur told the Lok Sabha recently.
To boost the growth of the sector, Thakur further added that the government has set up the Film Facilitation Office (FFO) under the aegis of the National Film Development Corp.(NFDC), for providing a single window facilitation & clearance mechanism to accord online permissions for film shooting in India for both international & domestic filmmakers. In addition to this, NFDC organises “Film Bazaar” at the International Film Festival of India in Goa every year, which is the largest South Asian film market and attracts investors from around the world. The event encourages creative minds to come under one platform and collaborate with South Asian & international film communities.
The minister also emphasized attracting investment from foreign filmmakers and promoting India as a preferred filming destination. The government announced in May two schemes i.e., an incentive scheme for audio-visual co-production and an incentive scheme for the shooting of foreign films in India to increase investment and boost the growth of the M&E industry.
Currently, India has audio-visual co-production treaties with 15 countries, he mentioned and added, “This further enables international producers to invest in Indian projects.” Such collaboration helps in the effective contribution of technical, creative, and artistic personnel of the participant countries. Thakur mentioned that local IP creation and outsourcing work for foreign studios are key drivers of growth in the animation and visual effects industry.
“The contribution of the Satyajit Ray Film & Television Institute and the Film & Television Institute of India via courses on animation and visual effects is providing skilled manpower in the industry,” he told Lok Sabha while answering a query.
He mentioned that the government has also set up a task force earlier to unleash the potential scope of the animation, visual effects, gaming, and comics (AVGC) industry. The task force will monitor the development of progressive policies, promote growth and recommend incentives for increasing foreign direct investment in the AVGC sector. It will also help in developing world-class creative talent to meet domestic and global demand.
The M&E ecosystem is a sunrise sector and is expected to generate revenue of Rs 4 lakh crore annually by 2025 and reach Rs 7.5 lakh crore (100 billion dollars) by 2030.