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Gozoop Group wins Spexmojo’s social media mandate

Mumbai: Spexmojo Technologies, an online eyewear discovery platform, has awarded a social media mandate to Gozoop Group, following a multi-agency pitch. Through a tech-enabled platform, it enables its customers to discover the best eyewear purchasing options in their neighbourhood.

The Mumbai office of Gozoop Group will handle the mandate, which will focus on creating relevant and conversational content for the brand’s Facebook, Instagram, and Twitter platforms. 

The agency will also be in charge of content planning and execution, as well as maintaining contact with the target community, cultivating relationships, and increasing brand awareness via social channels.

Spexmojo will connect customers with opticians, offering them the most diverse and high-quality products on the market. The brand also intends to bring a number of high-quality international eyewear brands into India.

Spexmojo Technologies Promoter Director Shobit Gupta said, “Over the last year, Spexmojo has become a trusted eyewear partner for millions of Indian consumers. We believe that partnering with Gozoop will help us boost our strategy and polish the brand’s presence across our target audience. With Gozoop’s years of experience in the digital marketing space and their future-oriented approach, I am sure we will reach greater heights.”

Gozoop group CEO (India) Samrat Bedi said, “Spexmojo’s ambitions and challenges are the kind we love having here at Gozoop. We look forward to adding our unique mix of mojo and magic to the brand. Exciting times!”

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