HBO Max International Head MIPTV Keynote Set – The Hollywood Reporter

HBO Max Worldwide head Johannes Larcher will give a keynote deal with at worldwide TV trade gathering MIPTV in Cannes, the streamer and occasion organizers unveiled on Monday.

After a digital version final 12 months as a result of coronavirus pandemic, MIPTV is scheduled to happen as an in-person market once more this 12 months.

Larcher, who joins the likes of Candle Media co-chairman and co-CEO Kevin Mayer and Sony Footage Tv worldwide manufacturing president Wayne Garvie as MIPTV keynoters, will talk about the rollout of WarnerMedia’s streaming service in worldwide markets and share insights on its technique and broader trade subjects and newest tendencies.

HBO Max launched in Might 2020 and this month turned out there in 15 new European markets, taking its attain to 61 international locations general. Later this 12 months, the streamer plans to develop to an extra six European markets, together with Greece and Turkey.

“HBO Max is carrying nice momentum proper now on the again of common new titles, robust subscriber development and new market launches,” stated Larcher who joined the corporate in August 2020. Beforehand, he served as senior vp worldwide of Hulu between 2009 and 2013 and in addition oversaw Arabic-language streamer Shahid VIP as managing director, digital at Dubai-based Center Jap media agency MBC Group.

On Friday, Discovery shareholders formally authorised the mega-combination of the factual and way of life media powerhouse with AT&T’s leisure division WarnerMedia, setting the stage for the merger to shut within the coming weeks.

MIPTV is about to happen April 4-6.

Supply hyperlink