Mumbai: Home Credit India has announced the appointment of Ashish Tiwari as its chief marketing officer (CMO). This decision was made with the continued focus on omnichannel marketing, led by a digital-first approach.
Ashish brings over two decades of rich experience across various sectors, He has been practising brand marketing, digital transformation, technology and data analytics.
Prior to this, he was the chief marketing and digital officer of Generali India, where he was in charge of the company’s brand engagement, PR, and digital.
As a brand communication and product/consumer marketing specialist, Ashish’s diverse industry experience includes stints with Hero Cycles where he led digital transformation across the Hero Group.
With a specialisation in digital and social media from IIM Bangalore, Ashish has worked with some prominent brands, including HCL, Jubilant Group, and Vodafone.
Welcoming Ashish, Home Credit India chief executive officer Ondrej Kubik said, “We are delighted to have a dynamic leader like Ashish joining Home Credit India. With business objectives and consumer marketing being redrawn, Ashish, having successfully led digital transformation projects, with rich marketing and diverse industry experience, makes him the right choice for fulfilling Home Credit India’s new approach. I welcome him again and with him onboard, I am sure we will be able to redefine the Home Credit brand and connect with consumers in the endeavour to fulfil aspirations.”
Speaking about his recent appointment with Home Credit India, Ashish said, “I am very excited to explore and experience yet another new and vibrant industry—consumer finance. In the post-Covid world, consumer lending is undergoing a lot of influx with new-age digital lending modes shaping up. Having served over 14 million borrowers, Home Credit India has been doing a remarkable job of enabling credit penetration and financial inclusion in the country. As Home Credit focuses on digital transformation and explores new ways to connect the brand with new evolving consumers, I am honoured to join its journey and look forward to contributing to its renewed growth and success.”