Career

How Do You Optimize Your LinkedIn Profile


sign found on LinkedIn what's more punk than the public library

Estimated reading time: 3 minutes

According to their website, LinkedIn has nearly 800 million members in more than 200 countries and territories worldwide. Their focus is to connect business professionals. Regardless if you’re looking for a new opportunity, you should have a profile on LinkedIn. That’s what today’s reader question is about.

I’m currently pursuing positions in the technology industry as well as working on my online teaching business. Both interests are related to instructional technology.

Right now, I primarily use LinkedIn for marketing purposes. I would like to get tips on how to maximize LinkedIn for my business development and job search. I need help with writing an impactful profile. Please let me know if you could assist me with this inquiry.

This is a great question! Not only do we want to keep our LinkedIn profiles current, but we want them to be optimized so people can find us easily. 

The good news is that you can find several videos on how to optimize your LinkedIn profile on LinkedIn Learning. If you’re not familiar with it, LinkedIn Learning is a MOOC (massive open online course). It offers videos in a wide variety of topics. 

In fact, our friend Laurie Ruettimann, author of the book “Betting on You”, has courses on LinkedIn Learning about “Mastering Self-Leadership” and “Proactively Managing Conflict”. The reason that I’m singling out Laurie is because I learned a little secret in her newsletter that’s related to LinkedIn Learning. The secret is that your local library might offer free memberships to LinkedIn Learning. 

Yes, that’s correct. If you have a library card, you might have free access to LinkedIn Learning and all their resources. I did a quick check because I just happen to have a library card and discovered that I have free access to LinkedIn Learning. There are so many benefits to having a library card, and LinkedIn Learning is just one of them. So, if you don’t have a library card – go get one. And if you have a library card, check to see if you have LinkedIn Learning access.

Oh, and P.S. go sign up for Laurie’s newsletter since she’s the reason that you know this little secret. 

Today’s reader note was a reminder about a few things. First, when it comes to our online brand, we need to constantly be optimizing it. Second, we should always be looking for resources that will help us learn and make our work lives better. Finally, check out the resources that are right in front of us – like the library. 

Thanks to this reader for sending a question. Finding good resources is important.

Image captured by Sharlyn Lauby at the 34th Street Graffiti Wall in Gainesville, FL

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