How I Shop: Amelie Zilber

We all buy clothes, but no two people shop the same. It can be a social experience, and a deeply personal one; at times, it can be impulsive and entertaining, at others, purpose-driven, a chore. Where do you shop? When do you shop? How do you decide what you need, how much to spend and what’s “you”? These are some of the questions we’re putting to prominent figures in our column “How I Shop.”

Amelie Zilber has built a massive profile around intention. Her 7.2 million TikTok followers, 2.6 million Instagram followers and other hundreds of thousands of followers on other platforms tune into her because they know that she’ll speak candidly, earnestly and urgently about what she cares about, whether it’s a social issue or a beauty product she genuinely loves. This applies to everything she does, on camera and off — from what she posts about to who she partners with to how she harnesses the reach of her platform. 

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