Games

HyperX renews partnership with Dignitas parent company NME

Gaming {hardware} firm HyperX has renewed its partnership with New Meta Leisure (NME), the father or mother firm of esports organisation Dignitas and media platform Raidiant.

HyperX will stay the official peripheral associate of Dignitas and also will turn out to be the official peripheral associate of Raidiant. As well as, the {hardware} firm has signed Dignitas VALORANT professional participant Emmalee ‘EMUHLEET’ Garrido as an envoy. 

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The 2 gaming manufacturers have labored collectively since 2013. In keeping with a launch, HyperX will proceed to work with NME on a content material sequence known as HyperX Voice Comms and can produce movies to showcase HyperX merchandise in new markets, together with Europe and Latin America.

Stephanie Winkler, Director of Advertising and marketing at HyperX, commented: “Working with Dignitas for over 9 years, HyperX is proud to not solely renew our sponsorship and add EMUHLEET to the HyperX household, but in addition work carefully with Raidiant to assist elevate girls’s voices and actions within the gaming group.” 

A key a part of the partnership is Raidiant, a women-focused content material model based by NME in 2021. New Meta Leisure introduced that HyperX and Raidiant will collaborate on an in-person skateboarding occasion that goals to attach the skateboarding and gaming group in Los Angeles.

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John Spiher, Senior Vice President of Partnerships at New Meta Leisure, added: “For years HyperX has helped us set the usual for high-end efficiency by their merchandise. As we’ve got advanced as an organisation, so has HyperX in persevering with to push ahead with innovation.”

Esports Insider says: New Meta Leisure and HyperX have a long-lasting partnership and it’s good to see that the {hardware} model and the esports firm are engaged on increasing and enhancing the present partnership. The give attention to girls players and gamers can also be a welcome addition.

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