Jasmine Fares on Influencing, Muslim Representation and Her Brand

Images courtesy of Jasmine Fares

“I wished to create a model that solved the issue I confronted for therefore lengthy.”

Influencers are arguably a few of the most compelling (and maybe polarizing) public figures of the digital age. They evaluate the trendiest merchandise, share infinite outfit inspo, and above all, ship sufficient cross-platform content material to maintain us glued to our screens. Canadian-Muslim influencer Jasmine Fares has this recipe all the way down to a science.

From managing a shared TikTok account together with her husband — which boasts a whopping 778,400 followers — to working her personal modest style model, FARES, the 26-year-old content material creator is one to look at. Fares bought her begin on social media at a time when few Muslim influencers had been represented within the sea of favor and great thing about gurus attracting audiences on-line. She started on Instagram however rapidly made her means throughout a number of platforms, posting common content material on YouTube and, now, TikTok.

As an entrepreneur, Fares noticed a void available in the market for informal, on a regular basis modest clothes — not in contrast to the fundamentals you would possibly discover at H&M and Zara — and determined to bridge that hole. Immediately, her retailer is residence to distinctive items like health club waist wraps and half tees.


FASHION caught up with Jasmine Fares to get an inside look into her each day life as an influencer and entrepreneur.

Who’s Jasmine Fares? And the place did your journey with content material creation start?

I’ve at all times been into drawing and that artistic area. Once I bought to school, the stress from the dad and mom kicked in, so I needed to put it on pause and [went] into one thing extra “real looking.” As soon as I did all of the boring stuff, I [needed] a artistic outlet. That’s when social media blossomed, and everybody was getting Instagram and YouTube accounts. So I jumped on the wagon and posted a photograph in a modest gown. That picture blew up…and by the point I graduated, I used to be working full-time on Instagram and YouTube.

That was additionally round once I met my husband, and we began doing the entire couple’s content material…My model was launched in 2021 and I had began the entire idea of it in 2020 throughout the pandemic. It was positively a very long time coming.

How has the influencer trade modified because you first began, particularly with regards to Muslim illustration?

I’ve been doing this for about six years, and once I began, there have been only some names within the recreation, they usually had been the larger ones like Dina Tokio, With Love Leena, Yaz the Spaz — they had been simply the OG women on social media.

I really feel it’s extra frequent to see women that gown modestly on social media, even when they don’t put on their hijab. To see somebody that appears such as you on social media [who] is profitable, travelling, featured in magazines, I believe that’s encouraging for youthful women.

In one of the simplest ways doable, it’s turn out to be a saturated market with regards to modest style, and I really like that as a result of now anybody could make it, per se. There’s such a stunning bubble of modest dressers and hijabi influencers.

Did you battle in any means as a content material creator? Be it mentally or spiritually?

I believe lots of people underestimate what it’s actually prefer to be within the public eye on social media. There are clearly quite a lot of celebrities and actors and socialites, however these folks don’t get to listen to what different folks need to say about them as a result of they’re simply a lot larger up, and nobody is interacting with them. However while you’re a creator on these platforms that everybody is on, you positively see what folks have to consider you and what folks say about you. Folks could be very ruthless, very cutthroat and really impolite. However it’s important to settle for the truth that everybody’s going to have an opinion. You simply need to filter it out in your personal psychological well being.

When it comes to my hijab, I really feel, if something, it’s truly empowered me through the years.

Why did you determine to begin FARES, and what units it aside from different modest style manufacturers?

Lots of modest style manufacturers have very high-end-looking items. They’ve lovely night robes, they’ve beautiful clothes that you would be able to put on for Eid, however I believe what we lack within the modest style trade is the standard H&M and Zara sort of designs however catered to a Muslim dresser, a modest dresser.

I struggled to seek out items that had been simply informal put on that additionally match my modest wants. I wished to create a model that solved the issue I confronted for therefore lengthy. I wished to create a model that was your go-to model in your important fundamentals, in your minimal design clothes, issues which might be timeless in your wardrobe.

What’s your personal private favorite merchandise out of your retailer?

Essentially the most particular merchandise to me would most likely be the uneven blazer that I truly designed in highschool. I knew that at some point if I ever had a model, that may be a chunk that I wished to launch. Once I was in a position to deliver that unique design to life, it was one of many coolest issues ever as a result of it’s one thing that I’ve at all times imagined in my head. It was a extremely full-circle second.

Do you may have any thrilling launches or plans arising that you would be able to share just a little about?

We’ve a Ramadan assortment, a summer time assortment, and with lengthy Canadian winters, we at all times have a number of drops then too. We’ve loads deliberate for FARES! Throughout the first yr of rising this enterprise, it’s quite a lot of trial and error. You see dwell suggestions from individuals who buy your items, and I actually admire that a part of being a content material creator.

I’m very in tune with my clients. That’s the primary factor we’re considering this yr, to essentially join with our clients and see what they need; not simply what we love designing however what they’re on the lookout for.

May you describe your self in three phrases?

Collected. Enjoyable. Development-oriented.

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