Mumbai: Kalyan Jewellers has launched a new digital ad campaign to celebrate the occasion of Ganesh Chaturthi, featuring regional brand ambassador for the state of Maharashtra – Pooja Sawant in a distinctive avatar. The campaign video is currently being promoted on Kalyan Jewellers’ digital platforms.
Sawant is seen wearing jewellery from Kalyan Jewellers’ Maharshtrian-heritage inspired jewellery collection – Sankalp. With signature patterns and detailed intricacies, the Sankalp collection truly symbolises quintessential Maharashtrian jewellery traditions through its extensive range of designs.
The ad film captures beautiful moments from Dadi’s delicious homemade ‘modaks’ to the warmth and charm of authentic festive traditions, upholding the brand’s values of trust and togetherness. The festival of Ganesh Chaturthi is extremely popular and widely-celebrated by families across the country. Marking this auspicious occasion, the latest digital ad film by Kalyan Jewellers encapsulates the essence of the festival and the one-of-its-kind spirit associated with it.
Paying ode to the true ‘Vighnaharta’ – Lord Ganesha, the ad film captures intricate details of the traditional rituals and customs practised across households in India. The ad sequence themed around the occasion, features brand ambassador Pooja Sawant wearing a beautifully-crafted choker set from Kalyan Jewellers’ Sankalp collection.
As part of the festive offers, the jewellery brand has announced up to Rs 10,000 off on every one lakh rupees purchase of diamond jewellery. Furthermore, Kalyan Jewellers announced a discount of Rs 300 per gramme on making charges as well as an extra Rs 50 per gramme on old gold exchange. The jewellery brand has also introduced the ‘Special Kalyan Gold Rate,’ standardising the price of gold across all Kalyan Jewellers’ showrooms in India, which is the lowest in the market. Customers can avail the exciting range of offers from across Kalyan Jewellers’ showrooms in India. The one-of-its-kind offers are valid until 30 September 2022.