Mumbai: Kinnect India on Wednesday announced that it has won the digital mandate for R K Marble & Granite, which is an Indian conglomerate and a global trendsetter in the world of Natural Stone.
The mandate includes creative strategy and execution, social media management, and planning and executing performance-focused media campaigns for the brand across all channels.
The account will be managed out of Kinnect India’s Gurgaon office.
Talking about the association, R K Marble director of sales and marketing R. K. Gupta said, “When we stepped up to disrupt the category with our transparency, we needed a partner who was equally disruptive and transparent. Kinnect has taken up the challenge to translate our “Khoobsurat Imaandaari” into a meaningful digital presence and we’re looking forward to the journey ahead.”
Commenting on the big win, Kinnect COO Chandni Shah said, “R.K Marble is a leading player in the world on natural stone. It is a great opportunity for us to partner with the brand for its digital mandate. Our digital capabilities and creative communication will be key to amplifying and optimising the brand’s marketing efforts.”
Speaking on the win, Kinnect vice president (north) Henna Pande commented, “It is a brilliant opportunity for us to build the digital presence of a heritage brand like R.K. Marble. The brand stands for “Khoobsurat Imaandari” – a promise of honesty to the customer. With Kinnect’s powerful media strategic thinking and creative strength, we’re thrilled to communicate this promise via. relevant digital mediums and creating business impact for the brand.”