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MRUC India appoints Vivek Malhotra as additional director

He earlier served as technical committee member on IRS printed by MRUC India.

16 Mar, 2022 – 04:02 PM IST     |     By indiantelevision.com Group    

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Mumbai: India At this time group chief advertising officer Vivek Malhotra has been sworn as further director of Media Analysis Customers Council (MRUC) India board. MRUC India is a not-for-profit trade physique that produces analysis research such because the Indian Readership Survey (IRS).

Malhotra earlier served as a technical committee member on IRS printed by MRUC which is taken into account the biggest steady readership analysis examine on this planet. He is part of the technical committee of the Information Broadcasting Affiliation (NBA), an trade physique representing the main nationwide broadcasters, and likewise the technical committee of TV viewers measurement company Broadcast Viewers Analysis Council (Barc) India.

Malhotra is a media veteran who has led the advertising and strategic planning divisions throughout print, tv, and digital properties of India’s pioneering media entities. He has been related to India At this time Group since April 2016. Beforehand, he had stints with BloombergUTV, Star Information, and CNBC TV18.

MRUC India membership contains broadcasters, publishers, businesses, advertisers and analysis universities with 150 members in whole.

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