Pernod Ricard, Viacom18 & Wavemaker’s Holi campaign garners eight million views

Mumbai: Viacom18 has partnered with Pernod Ricard – Seagram’s Imperial Blue packaged ingesting water and Wavemaker India for its newest marketing campaign for Holi.  The marketing campaign has already clocked eight million views and relying on digital, the media firm mentioned.

Conceptualised and govt by Viacom18 with Wavemaker India, the marketing campaign is being extensively marketed throughout platforms together with Colours, Colours Marathi, on their OTT platform Voot and on the community’s social media handles.

The marketing campaign movies cater to Hindi and Marathi-speaking markets. It options nationwide celebrities Rubina Dilaik, Karan Kundra, Umar Riaz, Nishant Bhat, and Marathi stars Jay Dhudhane, Meenal Shah, Vikas Patil and Vishal Nikam.

“Given the model id of our marquee platform, celebrating the pageant of Colours is a pure match for us,” mentioned Viacom18 head – branded content material Vivek Mohan Sharma. “Seagram’s Imperial Blue is an iconic model with some memorable campaigns and taking ahead the character of playfulness we take a dig at celebrating holi with mates. With the roster of widespread tv celebs that we have now, and the way in which we have now captured the spirit of this pageant, we’re certain this marketing campaign will ring a bell with our viewers and the model’s audience.”

“Holi is a good second of conviviality, whereby family and friends come collectively, and we needed to seize this and create a marketing campaign that embodies the spirit of Holi,” mentioned Pernod Ricard India GM – advertising Iswindar Singh. “This collaboration with Viacom18 captures the temper of the event within the gentle humour area that we have now at all times operated in, whereas holding the ethos of our model alive. Mixed with the 360-degree community amplification and Viacom18 stars, we hope to recreate the magic of our iconic campaigns with this marketing campaign”

“The entire thought and execution of the video was a ravishing amalgamation that resonates with the model messaging of humour and companions ideology of ‘Celebrating relationship with Colours’,” mentioned Wavemaker India chief consumer officer Karthik Nagarajan. “It has been an excellent collaboration by Wavemaker India in bringing this initiative to life . With the platform reach- the unfold throughout TV, OTT and Social, I’m sure the marketing campaign movies will join, create an immediate impression and convey cheer to our viewers”.

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