Marketing

Please share the extra with a friend

Krispy Kreme grew to become a doughnut behemoth in the US. The formula was simple: Scarce supply, high short-term taste satisfaction, and a dozen priced almost the same as just four.

As a result, most people bought a dozen. But few could eat a dozen, and you can’t really save them, so you realized that sharing a warm doughnut was the way to go.

Carmine’s restaurant in New York was the hot ticket for decades. One reason was that the only way to get a reservation was to come with five other people. So you needed to talk about it.

I’ve learned in sharing galleys of The Carbon Almanac that sending two is far more useful and beneficial than sending one. Because when someone gets two, they immediately decide to share the other one. Organizing around ‘please share’ is a choice.

We’re building a Wall of Fame on our website to celebrate companies that care enough about our future to share copies of the Almanac when it comes out. Small companies can easily find a good use for five or ten copies, and we’ve made it easy and cost-effective to pre-order. The form is to sign up is here. All participants get a link back to their site and a chance to make an impact in the world.

Please share with someone who trusts you.

ALSO! We’re inviting you to join our worldwide group of volunteers as we prepare to launch the Almanac in June. Our launch team is forming now, and it’s a chance to be part of something and make a difference. Please check out this page for the details. Thank you.



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