Fashion

Raveena On Natural Beauty And Her New Album “Asha’s Awakening”

Courtesy of Warner Data

The soul singer is welcoming an period of rebirth by her imaginative new album “Asha’s Awakening.”

I can’t assist however smile at Raveena Aurora’s response after I ask her what piece of clothes she holds near her coronary heart. There’s an endearing high quality behind her resolve to present me a honest reply, and her thought course of demonstrates how the fragile nature of her artistry extends to her on a regular basis demeanor. In a world that usually measures time with metrics of productiveness, the artist welcomes you to decelerate.

Throughout our Zoom name, the Indian-American musician, at the moment situated in Los Angeles, takes a second to rummage by her vibrant clothes assortment. I hear the sound of hangers evenly clanging as she combs by her closet, lastly reaching the floral pink costume she wore within the music video for her 2019 music “Mama,” a blissful ode to her mom and grandmother. Like several nice sundress, “it carries you thru loads of totally different seasons and healthful moments in your life,” she explains.

With honeyed vocals and escapist imagery, the 27-year-old makes music for venturing into unknown dimensions. Take her new album, Asha’s Awakening, which is ready in a legendary galaxy of her personal making. Launched on February 11, the challenge guides listeners right into a vibrant world impressed by Indian folklore and imagined by Raveena over the previous three years.

Asha’s Awakening follows the titular Punjabi princess Asha as she travels house and time on a journey of self-discovery. Full with fairy-tale-like visuals, songs are infused with Raveena’s signature whimsical sound whereas exploring matters of affection, loss, destruction and therapeutic.

Mixing Bollywood influences with Western appears like R&B, the album incorporates a myriad of moods. Upbeat songs like “Rush” and “Secret” are sultry dance anthems, whereas introspective tracks resembling “Time Flies” and “Love Overgrown” faucet into the complexities of rising up and experiencing heartbreak.

Raveena is seemingly most comfy in a state of emotional vulnerability. “I’ve discovered it’s very courageous to be smooth,” she tells me. In her world, sensitivity, self-expression and spirituality go hand in hand. And clearly, she’s on to one thing. Under, Raveena (heading on tour in April) talks about utilizing model as a type of escapism, getting into an period of rebirth and cultivating a superpower by stillness.

Images by Furmaan Ahmed

Do you have got a magnificence philosophy?

My magnificence philosophy is embracing internal and pure magnificence. I really feel essentially the most lovely after I’m in nature: when I’ve no make-up on, after I’m treating my physique proper, after I really feel well-hydrated and simply in contact with the earth.

What’s one piece of bijou or clothes merchandise that’s particularly significant to you?

I’m truly going to look by my closet. [Laughs] Sorry, one second. There are some items that I’ve worn in music movies which are actually particular and I nonetheless maintain them. I at all times return to the costume that I wore within the “Mama” video. It’s an incredible sundress that has lasted me a few years now. It’s actually particular to me as a result of I obtained to be on this very healthful video with my mother and my grandma. And it was a uncommon second the place I didn’t have a stylist and I simply form of discovered the costume alone.

The best sundress can maintain such good power.

Sure, precisely. And it carries you thru loads of totally different seasons and healthful moments in your life.

What would you identify this period of your life?

I might identify it “rebirth of self.” I believe I’m stepping right into a extra assured, sensual and grownup model of myself. I’m determining what that appears like: what elements I need to honour and maintain from my youthful self, and what elements I need to rebirth…I’m going by loads of self-discovery and I’m making an attempt on totally different personas and elements of myself to see what feels comfy.

You’ve described your youthful self as introverted, however you use shiny, maximalist visuals into your artwork. How did you develop such an outgoing, daring aesthetic?

It’s undoubtedly impressed by Bollywood. It’s such a maximalist and vibrant style of movie. In the event you watch any of it, [you can see] it’s a real celebration of life and a celebration of one thing bigger than life and ornate and grand. I discovered a lot magnificence in that rising up.

Your vibrant make-up seems to be usually embody face gems and physique artwork. What has your make-up journey been like over time?

I didn’t put on a lot make-up till I began doing music professionally about 4 years in the past. And I used to be very hesitant at first, however then I started experimenting with make-up and dealing with artists who actually deal with it like an artwork kind, like Ana Takahashi and Amrita Mehta. These artists have taught me that there’s a entire different form of inventive expression [through makeup].

How has your model developed together with your artistry?

Having the chance to put on unbelievable items from such a variety of designers has actually made me fall in love with the artistry that every one these designers convey and the visions they’ve. I’ve discovered there are parallels between vogue and music: I really like designers that discover fantasy, that need to break custom and that need to experiment. Through the years, my model has turn out to be about escapism and creating footage and visions which are bigger than life.

In Asha’s Awakening, you channeled your Punjabi tradition with imagery, Indian devices and Hindi singing. What impressed you to base your album round this a part of your identification?

This album was a deep dive into all of the ways in which South Asian music intersected with all these genres that I really like, like R&B, soul, psychedelic rock and jazz. I form of felt a bit misplaced as a South Asian artist as a result of we’re so underrepresented, and I really feel like our sound inside the diaspora is so scattered. The album is assorted in style and sound, nevertheless it’s this lovely exploration of South Asian historical past and the methods it met with the West.

Courtesy of Warner Data

You’re recognized on your soft-spoken demeanor and aura of tenderness. How do you discover energy in softness?

I’ve discovered it’s very courageous to be smooth. As a result of I believe that my softness is usually misunderstood and it may be simple to criticize. Experiencing that time and again has simply made me understand how a lot I actually imagine that this world is light and exquisite, even when our actuality doesn’t replicate that on a regular basis. I believe there’s a dimension of this planet that may be very pure and guarded by the universe. I actually imagine in that, and I need to encourage different individuals to imagine in that as nicely. It’s not a straightforward factor to do.

How do you keep related to your internal youngster?

By permitting myself to think about and dream. I believe this album was actually a mirrored image of that internal youngster in the best way that there was this entire character and story. I allowed myself to get misplaced in fantasy. Letting myself play, dream and be in nature is actually necessary in defending my internal youngster.

Images by Furmaan Ahmed

What’s your private superpower?

Undoubtedly meditation. It grounds me on this means that makes me really feel fairly highly effective, like I can do something. It’s very simple to spiral while you work in leisure, however I believe that when you have got one thing like meditation, it actually grounds you to what’s necessary.

You concluded your album with a 13-minute guided meditation, and also you lead meditations at your exhibits as nicely. What made you need to incorporate the follow into your music?

I believe it’s simply such an exquisite instrument for individuals to have. I actually need to give individuals the ability of meditation. I’ve discovered that guided meditations had been a good way for me to get into it after I was first beginning to meditate and I didn’t actually perceive how one can do it or what precisely I used to be imagined to be making an attempt to really feel. So if I is usually a information for individuals in that means, I believe that’s an exquisite factor to supply past the music.



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