The verified information will reach out to listeners across 40 cities.
20 Jan, 2022 – 07:10 PM IST | By indiantelevision.com Team
Mumbai: 93.5 Red FM along with Project StepOne has announced the new campaign called ‘Wave Se Safe’ that puts the spotlight on spreading authentic information about the new variant of Covid-19. The campaign aims to sensitise people about the situation and how putting it under control is in our own hands.
“Looking at the ongoing hysteria around the third wave of Covid, we believe that the need of the hour is for thorough and accurate information. We realised there is a huge population that lacks authentic information about safety precautions around the new variant,” stated Red FM and Magic FM director and COO Nisha Narayanan. “We have had a long and fruitful association with them in the past and our collective aim is to do everything we can to try and help as many people as possible to stay aware and updated about the pandemic.”
The information will be given by a subject expert/doctor from Project StepOne, covering the important aspect of the new variant that people must know. The information will reach out to listeners of Red FM across 40 cities, said the radio network in a statement.
“Red FM has driven many educational campaigns including ‘Doubt Ko Out Kar’ and ‘Nation Ka Vaccination’ to urge the community to adopt Covid appropriate behaviour. ‘Wave Se Safe’ is a great step to get reliable advice to the community members straight from the doctors to make sure we sail through the omicron wave smoothly,” said Ujala Cygnus founder and Project StepOne core team member Shuchin Bajaj.