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Skillshare extends partnership with Iplix for influencer marketing

Mumbai: Influencer marketing and talent management agency Iplix Media on Wednesday announced its expansion with online learning creative community Skillshare. With a vision of creating a symphony between creators and brands, Iplix Media strengthens its portfolio of marquee brands with this project. 

As a part of the extended mandate, Iplix Media will be in charge of strategising and delivering innovative influencer marketing campaigns for all digital platforms and touchpoints to reach the right target audience.  

The agency will leverage its customised approach and proprietary solutions to enable Skillshare to meet its business objectives in India. With India being a priority market that holds immense potential for ed-tech, Skillshare along with Iplix Media will drive targeted and impact-driven influencer campaigns. Targeted towards digital consumers like millennial and Gen-Z, the mandate will focus on driving awareness, engagement, and credibility for the brand in India.

Iplix Media co-founder Neel Gogia said, “It’s been a delight to work with a brand like Skillshare that truly understands the power of content and customised storytelling. They have a unique lens to look at everything & that reflects in their business offerings as well. It is in fact the only platform that offers such a wide array of courses to learn from- from skill development to creativity. We believe that platforms like Skillshare are the future of education. Thus, we are excited to be their long-term partners in the journey to redefine the future of education. We aim to bring our in-depth expertise and a unique and new perspective on influencer-brand relationship to ensure on-point delivery of Skillshare’s business goals in India.”

Skillshare India market head Aayur Kaul said, “2021 has significantly changed the course of education across the globe. From the adoption of online education, focus on skill development to an all-time high demand for creative fields, a plethora of opportunities have emerged for us, to grow and expand. Especially in a country like India where more than 50 per cent of its population is below the age of 25 and more than 65 per cent below the age of 35. Hence, we are excited to have Iplix Media as our partner. Iplix Media truly understands the ecosystem in India and thus, provides us with strategy and in-depth knowledge of when and how to reach us to the right audience.”

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