Bollywood

Škoda revives the love for sedans in its latest campaign

Mumbai: Auto main Škoda Auto India has unveiled an built-in marketing campaign to advertise the launch of its newest sedan Škoda Slavia. Crafted and executed by Publicis Worldwide India, the marketing campaign is part of Škoda Auto’s 2.0 philosophy of ‘Made from What Actually Issues.’

Directed by Sharat Kumar and produced by Loopy Few Movies, the TVC traces the journey of a younger boy because the protagonist, who has been creating his dream automotive since he was a toddler up until the second of revelation when he lastly spots it. The music is an authentic soundtrack composed by audio and music manufacturing home The Jamroom and sung by Indie music artist  Raghav Meattle.

“We needed to revive the de-growing sedan section and produce again love for sedans,” Škoda Auto India head of promoting Tarun Jha mentioned, talking on the launch of the built-in marketing campaign. “We tapped right into a common human perception that as a toddler the primary automotive we think about is a sedan and never every other physique kind. This love and fascination proceed all our lives.”

The marketing campaign will faucet all important mediums for its nationwide launch, together with a powerful presence throughout nationwide and regional tv, print, outside, radio,

digital and social media, mentioned the assertion. 

“With all that the Slavia had on provide – be it the house, the model, the ability and the presence, it felt so proper to say that it was the automotive that we at all times had in thoughts since we had been youngsters. With out fairly figuring out it was the automotive we at all times needed,” commented Publicis Worldwide India nationwide artistic director Vikash Chemjong.

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