Storytelling Tips For eLearning: 3 Tips

Efficient Storytelling Is Each Artwork And Science

Storytelling is a ability that may be realized and used to show others. In his e-book The Chief’s Information to Storytelling, Stephen Denning says, “Storytelling is greater than a vital set of instruments to get issues carried out: it is a means for leaders—wherever they might sit—to embody the change they search.” TED talks are nice examples of storytelling. Memorable TED talks are the epitome of storytelling: they’re quick in size (a TED speak might be 18 minutes or much less), evocative, credible, and galvanizing. Whereas supplies branding guardrails and steerage on coaching TEDx audio system, the accountability lies with the organizers.

Over the previous decade, I’ve designed a 10-week boot camp to coach numerous teams totaling 47 women and men to ship profitable TED talks at 5 completely different TEDx occasions (TEDxNicosia and TEDxDAU). On this article, I share three storytelling suggestions you should utilize to make your eLearning modules extra partaking, memorable, and galvanizing on your learners.

Whereas there are various methods to construction the story arc of your eLearning module, the tried and examined construction that I educate audio system to make use of of their TED talks is easy and consists of three components: first, the opening, consisting of the large thought; subsequent, the center, consisting of three supporting parts; and eventually the closing, or name to motion. To construct this construction, I borrowed from Simon Sinek and his “why, how, what” premise and from Aristotle and his teachings of ethos, logos, and pathos [1].

The Opening: The Large Thought

First, let’s look at the opening. That is the “why” of the TED speak or the training module. The large thought solutions the questions “so what” and “what’s in it for me.” What are you proposing to your viewers by way of your speak, and why ought to they hear? What’s in it for them that they need to spend time listening to you? The identical questions apply on your eLearning module: what are you educating the learner, and why is it necessary? How will the training module add worth to the learner? Will it assist them change conduct, clear up an issue, or mitigate threat? Your huge thought must be said crisply, engagingly, and compellingly. You must seize your viewers’s consideration from the beginning, in order that they be part of you on the journey of explaining your huge thought. If you’re persuasive, your viewers will focus in your speak or your eLearning module till the top, while you state your name to motion.

The Center: The Three Supporting Pillars

This part will assist the large thought with three supporting pillars. In her e-book Design is Storytelling, Ellen Lupton discusses how the “rule of threes” is used broadly in life, literature, product advertising, and studying. Every of the three pillars have to be compelling, credible, and crisp to strengthen your huge thought. Your aim is to influence your viewers, whether or not you might be delivering a TED speak or designing an eLearning module. I educate my audio system to construction every pillar to exhibit the speak’s ethos, logos, and pathos. I borrowed the following pointers from the two,500 year-old teachings of Aristotle, the influential thinker and polymath who lived in historic Greece and was Alexander the Nice’s instructor and mentor. Aristotle’s three quintessential suggestions for persuading are ethos, logos, and pathos.

1. Ethos

The primary pillar ought to exhibit each the speaker’s values and character and your huge thought. “Ethos” is the Greek phrase for “character.” Irrespective of how good your huge thought is, it won’t stand on its toes until it demonstrates credibility. Does the eLearning module you might be designing ship what it guarantees? Is the module value-adding, compelling, and significant? Are the training aims clear? Are the learnings vital and add worth for the learner? Ethos ties to Warren Buffet’s quip about repute—”it takes a lifetime to construct, and some seconds to crumble,”—so guard your group’s ethos and the eLearning modules you design on your learners and prospects.

2. Logos

The second pillar represents the logic behind your huge thought. “Logos” is the Greek phrase for “motive” or “phrase.” The phrase “logic” derives from logos. So, this pillar requires that you’ve got credible knowledge and analysis from dependable sources to exhibit your huge thought. Are you able to cite related examples and present graphs, photos, or movies as an instance the factors supporting your huge thought? All of the supporting property you employ, together with any knowledge, photos, movies, and analysis, have to be credible, correct, and verifiable; in any other case, you might be compromising the credibility and ethos of your studying module.

3. Pathos

The third pillar represents the emotion behind your premise. “Pathos” is the Greek phrase for “ardour.” Right here, you need to make an emotional connection together with your viewers. You need to encourage them to suppose in a different way and be part of you on the journey to discover your huge thought. Pathos is concerning the highs and lows of the emotional journey. As Nancy Duarte demonstrated in her legendary TED speak, profitable talks leverage and construct on the stress and the gap between the lows and the highs, between what’s and what might be. Right here, I like to recommend that my audio system share a private story that strengthens the large thought. For instance, the speaker can shepherd the viewers’s power and feelings, making the viewers really feel feelings like curiosity, shock, and dedication. Private tales are extra relatable and may help you construct empathy together with your viewers. A extra empathetic viewers is a extra persuadable viewers.

The Closing: A Name To Motion

For the third and closing a part of the TED speak, the large thought supported by the three pillars culminates in a name to motion. Right here, I educate TED audio system to state a transparent and compelling ask. The speaker should resolve what they need the viewers to do in a different way because of their huge thought. The identical idea applies within the case of designing an eLearning module. What change in conduct will every viewers member be impressed to implement because of the eLearning module you might be designing?

In my expertise with storytelling, TED talks goal to encourage us to suppose in a different way, to be taught one thing new, or to alter our conduct in small or huge methods. Equally, eLearning modules additionally goal to show in order that learners suppose in a different way and alter their behaviors to drive higher private {and professional} outcomes. Storytelling carried out properly is usually a highly effective mechanism for studying, organizational change, and tradition change.


[1] The Rhetorical Triangle: Understanding and Utilizing Logos, Ethos, and Pathos 

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