Marketing

The thing about a gold rush

It’s not the “gold.”

It’s the “rush” that changes the way people behave.

When consumed by a gold rush, people make decisions that they would never make on ordinary days. They trust entities, make assumptions and suspend disbelief. Not because there’s gold on the line, but because everyone else is rushing, and the fear of missing out is significant.

Rushing can help us overcome the status quo and our fear of the unknown. It can also lead to choices that hurt us in the long run.

We should rush on purpose. It’s a choice.



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