The Top Brands to Watch in 2022 Have Something in Common


After marinating in sweats and letting our jeans collect dust for most of 2020, our cravings for conversation-starting clothes reached an all-time high in 2021. By June, buyers and editors had adopted the term “dopamine dressing” to describe the increase in demand for colorful, sunny pieces. Come September, The Cut questioned whether New Yorkers would swap their all-black uniforms for head-to-toe highlighter hues for the fall. Now, Lyst is going a step further, quantifying this growing desire for a brighter closet in its annual Year in Fashion report

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