LifeStyle & Health

Watch IVE Return With A Groovy Music Video for ‘Love Dive’

The discharge marks the group’s first comeback because the launch of their debut single ‘Eleven’

Composed of Yujin, Gaeul, Rei, Wonyoung, Liz and Leeseo, Ok-pop woman group IVE makes a daring return to the highlight with “Love Dive.” Main the group’s singles album of the identical identify, “Love Dive” comes roughly 4 months after ELEVEN– IVE’s debut singles album. 

Written by Sophia Brenan, Elle Campbell, Nick Hahn and Website positioning Ji Eum (who beforehand featured on IVE’s debut single “Eleven”), “Love Dive” is an electro-pop anthem with a rhythmic bass synth and lure combine. The observe’s pop soundscape enhances IVE’s vocal dynamism, all whereas ushering the group right into a mature sonic type.

Lyrically, the observe exudes confidence and flirtation as IVE expresses their promptness on the subject of love; “A love blooms immediately/ Come insidе and see it for your self/ You possibly can come into the deepest a part of my coronary heart.” Whereas girls are typically perceived to be coy round issues of affection and affection, IVE units the file straight, displaying their boldness and proactiveness in pursuing romance; “That is sufficient, a chasing sport/ Can’t stand this attraction and curiosity/ Unusual you and I, we’ll see about that.”

Enjoying the roles of stylish, trendy cupids, the music video exhibits the group in a mystical fortress positioned amongst clouds. The members lounge and carry out at varied areas inside the fortress earlier than regrouping for a panoramic dance break efficiency. 

Cited as one of many Ok-pop teams to look out for IVE made an electrifying debut with “Eleven” in December 2021. Singing a couple of woman beneath the spell of affection, “Eleven” shortly turned a favourite amongst listeners, racking up over 50 million views inside the first three weeks of its launch. The observe additionally earned IVE their first music present win simply seven days after their debut efficiency at KBS2’s Music Financial institution

Their following win at MBC M Present Champion additionally bestowed upon them the title of the quickest Korean woman group to win a music present award. The group’s debut made fairly the noise on worldwide soil with “Eleven” incomes the fourth spot on Billboard’s Sizzling Trending Songs chart. The entry makes IVE the fifth South Korean woman group to look on the chart, becoming a member of the likes of Ok-pop hitmakers BLACKPINK, TWICE, ITZY and aespa.

“Eleven” additionally landed the group the fifth spot on Rolling Stone India’s 10 Greatest Ok-pop Debuts of 2021 year-end checklist.

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