Science & Technology

White House briefed TikTok influencers on Russia’s invasion of Ukraine

It isn’t simply journalists receiving White Home briefings on Russia’s invasion of Ukraine. The Washington Submit has realized Press Secretary Jen Psaki and Nationwide Safety Council adviser Matt Miller helped nearly transient 30 TikTok influencers, together with Khalil Greene and Jules Terpak, on the US method to the battle. They outlined the US’ strategic aims within the space and answered creators’ questions on topics starting from aid efforts to a theoretical response if Russia used nuclear weapons.

White Home digital technique director Rob Flaherty characterised the briefing as each an effort to offer dependable data from an “authoritative supply” and an acknowledgment TikTok is a “critically vital” supply for updates on Ukraine. It is hoping to battle misinformation by reaching hundreds of thousands of TikTok followers, in different phrases.

There have been considerations the briefing did not deal with arduous questions. Jules Suzdaltsev, the operator of TikTok account Good Morning Unhealthy Information, stated it felt like a press occasion “for kindergarteners.” One other TikTok information supplier, Marcus DiPaola, additionally noticed this as selective messaging — the White Home did not tackle its involvement in different invasions, he stated.

Nonetheless useful the presentation might need been, it is not shocking the Biden administration would attain out to TikTok creators. Many youthful web customers get at the very least a few of their information from social networks like TikTok, and people shops have been struggling to curb misinformation. TikTok halted video uploads and streams in Russia on March sixth, and solely not too long ago began labelling state-backed media shops. Briefings like this can theoretically counter misinformation and get the official US technique to individuals who would in any other case stay unaware. 

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