Mumbai: FMCG private care and wellness model Wow Pores and skin Science has appointed Vaibhav Arora as vice chairman of e-commerce.
On this function, Arora will probably be chargeable for constructing shopper franchises by way of the corporate’s D2C web site, increasing the web footprint throughout social commerce and establishing Wow Pores and skin Science as a market chief throughout horizontal and vertical marketplaces in private care vitamin and wellness segments, mentioned the assertion.
With a profession spanning over ten years, Arora in his earlier mandate led the seller administration perform for grocery, well being and private care companies at Cloudtail earlier than which he has led management roles at organisations akin to Amazon, Myntra and Tata group. He has additionally led various characters encompassing launching non-public manufacturers in a number of classes, enterprise technique, danger administration, enterprise improvement and product administration.
“We’re excited to welcome Vaibhav Arora onboard and leverage his management throughout the Wow Pores and skin Science household,” Wow Pores and skin Science co-founder Manish Chowdhary said. “With Vaibhav’s deep experience and expertise in e-commerce in addition to his ardour and enthusiasm, he’ll assist form how prospects expertise WOW throughout our more and more various on-line commerce touchpoints, together with our D2C platform. We sit up for Vaibhav constructing long run partnerships that can drive development and profitability.”
About his new function, Vaibhav Arora mentioned, “Wow Pores and skin Science breaks the muddle with its on-line GTM methods and is deeply invested in delivering a superior product to the buyer. I’m excited to make the organisation extra data-centric, construct scale mechanisms, and use buyer insights to form our innovation pipeline. I sit up for bringing Ww’s buyer experiences to return alive throughout all on-line commerce touchpoints.”